Any wallpaper professional will tell you that "nonwoven" is a synonym for superior wallpaper quality, bringing a number of extraordinary advantages for professionals and "do-it-yourself" users alike. Dacron® Plus is a new concept from ADVANSA which supports nonwoven wallpaper retail sales.
Indeed, most wallpaper producers have nonwoven varieties or even a special nonwovens collection. But why? In comparison to traditional wallpaper, nonwoven products are made using modified "papermaker" equipment which allows the manufacturer to process blends with pulp and fibers which delivers higher strength.
Dacron® Plus from ADVANSA significantly improves the quality of consumer products.
The market share of nonwoven products has greatly increased in recent years, although the advantages have been recognised for much longer.
End-user benefits includ:
- no waiting time after applying paste, - immediate adhesion, - ability to paste directly on to the walls, - dimensionally stable product, even when wet, allowing for easy corrections, - easy application of patterns or borders, - strips when dry for easy redecoration, - stability and opacity of nonwoven wallpaper improves cover-up of cracks, - practically invisible seams.
Productivity is higher for professional and "do-it-yourself" decorators alike. The simplicity and ease of use allows for more strips to be hung in the same time. The ability to strip the wallpaper dry, rather than having to "soak and scratch", offers incomparable advantages.
Environmental considerations reduced use of wallpaper containing glass fibre substituted by Dacron®. This increased the use of nonwoven wallpaper in public buildings and increased positive experience, professional decorators were highlighting the new products.
Processing in the paper- and wallpaper-industry is simplified, as no special handling precautions apply. Dacron® materials can be embossed or printed on, fixed for coating or laminating, and being dimensionally stable, do not shrink.
Positioning of this product was newly defined by market leaders. Nonwoven wallpaper will become an independent product and not only a base material for other wallpaper.
This new positioning of nonwoven wallpaper is positive for growth and turnover for all members of the product chain, since it is not a low-price product. ADVANSA’s Dacron® Plus will define quality standards both for producers and consumers. Wallpaper produced with Dacron® Plus, will be quality certified will carry the Dacron® Plus label, via a licensing agreement. Corresponding Point of Sale (PoS) material will be available for retailers, which will help consumers to recognise the advantages of nonwoven wallpaper with Dacron® Plus.
