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Fibre filling

by bmoignoux last modified 2006-03-06 15:36
Building on DuPont de Nemour's 50 year experience in the fibre filling business, ADVANSA, with full use of DuPont/Invista brands and technologies, has established the company as a market leader in this segment by developing innovative products combined with a unique marketing approach.
Furthermore ADVANSA has benefited from the Sabanci heritage of a high capacity, low cost base in Turkey which offers a competitive range of standard filling fibres.

ADVANSA manufactures specially engineered filling fibres for many end uses:

  • pillows
  • duvets
  • mattresses
  • furniture
  • apparel
  • sleeping bags

Learn more about:

- Fibre filling milestones
- Product innovation
- Quality system
- Marketing
- Consumer Hot line


  • Fibre filling milestones:

    1955    First engineered filling fibre
    1968    First siliconised fibre
    1971    First hollow fibre
    1982    First 4 hole hollow fibre
    1987    Introduction of patented clusters
    1989    First 7 hole hollow fibre
    1994    Launch of 3 den hollow fibre
    1997    First European launch of anti-microbial fibres
    1997    First European launch of spiral-crimp fibres
    1998    Launch of co-branding project with Teflon®
    2000    Improved high void spiral-crimp fibres
    2001    Introduction of anti-dust mite fibres
    2002    Extension of anti-dust mite product range
               Introduction of flame retardent hollow filling fibres
    2003    Launch of preformed ergonomic pillow for reduction of snoring
    2004    Introduction of a polyester fibre with a modified structure to allow washing
               at 95°C
    2005    Launch of thermoregulated bedding material for adaptive balanced
               sleeping temperature for better sleep quality

     


    With 50 years of experience in this industry segment, ADVANSA has concentrated
    on building up high quality brands to reach a market leader status.


  • Product innovation:

    Advanced in-house technology combined with a significant investment in Research & Development allows ADVANSA to develop many new high performance filling fibres for different sectors of the polyester market. This permits ADVANSA to offer a wide range of differentiated high value filling products.

  • Quality system:

    Thanks to continuous product development and quality control throughout the manufacturing process, ADVANSA has the confidence to put its own label on the final products. The ADVANSA label is a mark of reassurance for the end user. By selling its products under license, which requires strict adherence to quality specifications, ADVANSA ensure a high quality final product. Each finished product such as a pillow, duvet, mattress or furniture cushion carries an individually numbered quality label.

  • Marketing:

    ADVANSA invests heavily in marketing to promote its branded filling fibres right through the value chain to the end consumer. This also includes high impact marketing campaigns, such as e.g. TV advertising, trade and retail promotions, PR campaigns.

  • Consumer Hot line:

    France : Indigo number 0825 826 388 (0,15 euro TTC/Mn)
    Germany : 0800 1801 716 green number
    U.K: 0800 0851 895 green number
    Spain:900 993 339 green number


- Aerelle®
- Climarelle®
- Comforel®
- Comforel® Allerban®
- Comforel® Soft®
- Comforel® Supreme®
- Dacron®
- Dacron® 95
- Hollofil®
- Hollofil® Allerban®
- Hollofil® Ergo 3Plus®
- Quallofil®
- Quallofil® Air
- Quallofil® Air Allerban®
- Quallofil® Extralife
- Securelle®
- Thermolite® Insulations


- Apparel
- Home Textile
- Technical Textile


- Staple fibres