Because sweat ain't pretty, and too much of it definitely isn't cool.
When your body produces excessive amounts of sweat, it means it's using energy to try and keep cool. This is energy you could be using to perform. If the sweat doesn't evaporate quickly, your body core temperature heats up, producing more sweat. Coolmax® makes sweat a non-issue.
The specially-engineered ADVANSA fibres used in Coolmax® fabrics transport perspiration away from the body to the surface of the garment, where it can evaporate quickly. At the same time, the uniquely-shaped fibres provide great breathability, even when wet. The breathability (called air permeability by fabric techies) further enhances the thermoregulatory effect.
You stay dry. You stay comfortable. And you have more energy and endurance.
What's Coolmax®?
ADVANSA Coolmax® is a high-performance fabric that can help the athletic performance of the people who wear it. Using DuPont's patented fibre technology, Coolmax® moves sweat away from the body to the outer layer of the fabric, where it dries faster than any other fabric. In moisture management tests, garments made with Coolmax® dried almost completely in 30 minutes. Cotton, by comparison, remained wet by nearly 50%.
Sweat saps your strength. Better evaporation means you spend less energy to cool your body, which increases your performance and endurance. And because Coolmax® has better breathability, nothing's more comfortable to wear. Look for Coolmax® in shirts, socks, running tights, bodywear, sports bras, even career apparel. Not to mention, in the wardrobes of some of the world's premier athletes.
The comfort that's cool in any situation
Coolmax® is the industry leader when it comes to moisture management, and many people rely on Coolmax® for their activewear needs. Considering consumers require different levels of comfort for specific activities, we have developed a new classification system for Coolmax which consist of 3 distinct levels of performance. Whatever the activity, Coolmax® now has you covered:
Extreme athletes know what to look for in a performance fabric and expect nothing less than the best - which is why they value the physiological benefits Coolmax® extreme provides. It’s proven to reduce skin temperature, lower heart rates during exercise and maintains hydration – as well as offering excellent moisture management properties.
Providing cool comfort for the extreme athlete (i.e., running, cycling, climbing…)
- Utilizes innovative fibre technology to achieve exceptional performance - Superior moisture management properties - Dries faster than competitve fabrics - Proven to reduce skin temperature and lower heart rate during exercise - Surpasses competitive fabrics in comfort index rating - Maintains better hydration for athletes - Meets the highest ADVANSA standards for performance certification
Cool Comfort for Active Performance
Consumers who demand enhanced performance from their apparel for their active lifestyles will find that Coolmax® active keeps them cooler than other fabrics. Coolmax® actually moves sweat away from the body to the fabric’s outer surface, where it can evaporate quickly. This thermoregulatory effect helps consumer stay drier and more comfortable.
Providing cool comfort for active individuals (i.e., running, cycling, climbing…)
- Wicks moisture away from your body - Dries faster than competitve fabrics - Keeps you cool, dry and comfortable - Soft, lightweight and breathable comfort - ADVANSA performance tested and certified
Cool Comfort for Everyday Performance
Consumers looking for casual, comfortable garments will be happy with the way Coolmax® everyday keeps them cool and confident. The soft, lightweight and breathable fabric gives clothes a natural feel. With an added touch of performance that keeps them comfortable.
Providing cool comfort for everyday needs (i.e., running, cycling, climbing…)
- Keeps you cool, dry and comfortable - Moves moisture away from your body - Dries quickly - Soft, lightweight and breathable comfort - Easycare; mashine washable - ADVANSA performance tested and certified
