DACRON® Sleeping Comfort - Innovative new developments under new umbrella brand

 

Under the new DACRON® Sleeping Comfort umbrella brand, Europe’s leading polyester manufacturer ADVANSA is premiering SuprelleTM Micro at the Heimtextil 2006 trade fair, a new and innovative filling material made of DACRON® polyester. What’s more, the prototype of an new filling material for pillows is also being presented: Comforel® Nature, a mix of synthetic and natural fibres.

 

DACRON® Sleeping Comfort - Innovative new developments under new umbrella brand

 

Under the new DACRON® Sleeping Comfort umbrella brand, Europe’s leading polyester manufacturer ADVANSA is premiering Suprelle™ Micro at the Heimtextil 2006 trade fair, a new and innovative filling material made of DACRON® polyester. What’s more, the prototype of an new filling material for pillows is also being presented: Comforel® Nature, a mix of synthetic and natural fibres.

 

Suprelle™ Micro – micro-fibre filling with downfeeling

 

Suprelle™ Micro is a new and very special fibre filling material for quilts and pillows that boasts ultra-soft and downlike properties. The new technology, patent registered by ADVANSA, is based on extremely shortly cut, siliconized micro-denier fibres of DACRON® Polyester with a cut length 10 times shorter than conventional fibre filling and a special curl. This is the key for the downfeeling:

- simultaneously features a downlike stability and excellent spring-back properties for pillows.

- ultra-soft, downlike feel as well as excellent thermal insulation properties for duvets.

 

Comforel® Nature – alliance of high-tech and nature

 

Comforel®, the DACRON® brand for the original fibre ball filling for pillows, will be extended by a new type: fibre balls in a Comforel®-camelhair mix which elegantly combines nature and high-tech.

 

New umbrella brand DACRON® Sleeping Comfort

 

With the further expansion of its highly diverse product range of fibre filling materials, the company underlines its duty to invest in new products which promote consumer comfort in bedding. One visible sign of this endeavour is the new brand strategy under the umbrella of DACRON® Sleeping Comfort: this utilizes the high awareness of the DACRON® brands in the bedding market and focuses it in an up-to-date brand image which strikes a chord with the end user.

ADVANSA is appearing at Heimtextil 2006 in Hall 8, Stand F 60.

Imprint free of charge, copy requested.

DACRON® and Comforel® are registered trademarks under exclusive licence for ADVANSA.

Suprelle™ is a registered trademark of ADVANSA