Thermo°CoolTM Selected By European Brands
 
 
February 2009 – Within only one year after launching at ispo Winter 2008, many leading sports and outdoor brands integrated Thermo°CoolTM into their collections and already show the first commercial ranges.

 
Born from the experiences and years of study on human thermoregulation from the privileged platform of profiled cross section products Thermo°CoolTM consists of a unique blend of fibres inside the yarns that interacts with the user of the garment. This hybrid fibre mix provides a dual functionality:  When the user is hot and perspiring, the fabric provides evaporative cooling, keeping the user cool and comfortable. When the user is cold and shivering, the fabric reduces the exposure impact with external temperatures, keeping the user warm and thermo regulated. For customers concerned about the environment, Thermo°CoolTM is also available in an ECO version that uses a polymer made from renewable resources, such as corn, instead of traditional petrochemical derivates.

“The reaction of the market is fantastic! We are very pleased that, in the first year of Thermo°CoolTM, many leading brands are already presenting Thermo°CoolTM in their collections and having commercial garments.” said Gerard Illeras, Sportswear Segment Manager of ADVANSA.

The well-known name for functional sports fashion - Medico - and famous brand for technical wear - TAO – both located in Germany and specialized on maximum quality and function have the thermoregulating brand in their new collection. The leading Sports and Outdoor Company from Czech Republic – Alpine Pro - is finding in Thermo°CoolTM the perfect combination for body temperature regulation. Company Lurbel from Spain is specialized in high quality functional garments; they switched their production to Thermo°CoolTM ECO due to the thermoregulation properties and unique softness, combining functionality and sustainability in one yarn. Further to these companies, Grifone from Spain as well have Thermo°CoolTM in their new collection, to offer maximum thermoregulation to the user of the garment. Italian Sock manufacturer Nemar, specialized in high quality socks and investing in new developments, is offering Thermo°CoolTM in their new line 4Perform.

 
Thermo°CoolTM is already well known among Formula 1 fans, the biggest spectator sport on earth. Formula 1 selected Thermo°CoolTM fabric for the official licensed garment collection. It has been chosen to provide the hidden performance inside the F1 garments, which is now used for the Fernando Alonso garment and Replica collection as well as for the official staff uniforms of the “A1GP Powered by Ferrari”.
Visitors of ispo winter 09 will have the chance to race at high speed on an original Formula 1 Simulation car which will be close to the Thermo°CoolTM booth at ispo BrandNew Village.

Finally Thermo°CoolTM and Buff® will be joining together to sponsor the Extreme Raid Team that will be competing again in 2009 in the Raid World Championship. Some of the activities in the world championship are: Cross-Orienteering, Mountain Biking, Canoeing, Sea-Kayaking, Trekking, Rope Activities, Canyoning, Caving, Snow-Shoeing, Ski Touring, Ride and Run.
In the recent years the teams’ competition clothing was made of Coolmax® fabrics, that was meeting the needs and providing to the athletes maximum evaporative cooling. With the new collection of Thermo°CoolTM the team will be equipped with multifunctional garments, which will adapt to their needs, providing evaporative cooling or thermo-buffering functions as needed.

For further information please contact:

Ms. Nurhan Nalbant
ADVANSA Marketing GmbH
Caldenhofer Weg 192, House 1
D-59063 HAMM
Germany
Tel+ 49 2381 8785 306
Fax+49 2381 8785 350
Nurhan.Nalbant@advansa.com