ADVANSA weaves partnerships for ever more innovation!

Uentrop, Germany, 30 January 2009 – European leader in manufacturing intelligent polyester fibres, ADVANSA encourages partnerships which associate its know-how with that of the major experts in the textile sector. At the Heimtextil trade fair in Frankfurt (Germany) from 14th to 17th January, ADVANSA and Lenzing, the worldwide leader in viscose, presented their latest innovation: Suprelle® Fresh with Tencel®, the fruit of a year and a half of cooperation.

Innovation, ADVANSA’s spearhead

 
ADVANSA is constantly looking to improve the performance of its range of fibres and to offer its customers new materials at the cutting edge of technology. That is why ADVANSA encourages synergies with major manufacturers of innovative fibres. 

Cooperation between Lenzing and ADVANSA: the alliance of viscose and polyester

 
After a successful experience with the launch of the Coolmax® & Tencel fibre designed for the clothing sector, ADVANSA’s and Lenzig ‘s R&D teams are renewing their partnership for bedding products. Suprelle® Fresh with Tencel® is the new filling developed by the two companies to provide an effective solution to occasional or excessive problems of night sweats (non pathological). For a year and a half, Lenzig and ADVANSA have tested different combinations of fibres in order to identify the most effective for improving the comfort of duvets and pillows. The tests on moisture management conducted at the Hohenstein Institute, specialising in comfort research, show that a duvet filled with Suprelle® Fresh and Tencel® fibres improves the transport of water vapour by more than 57% compared to a 100% polyester duvet. And, all this with a full respect for the environment, because this unique filling blend has received the European eco-label.
 

Jean-Christophe Rouyer, European Sales Manager for Dacron fibre fillings at ADVANSA, highlights the effectiveness of this partnership and declares himself to be very satisfied with the results of the research programme conducted by ADVANSA and Lenzing: “Our two companies have pooled their expertise and their means in order to ensure that our bedding customers enjoy the best combination of filling fibres. Our partnership has led to the development of a fibre which is both effective and environmentally friendly. The duvets and pillows filled with the Suprelle® FRESH and TENCEL® should be available to the general public from September”.

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Hortense Oury / Marie-Amélie Roguet
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E-mail : hortense.oury@cohnwolfe.com / marie-amelie.roguet@cohnwolfe.com