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January 2008

by admin last modified 2008-02-26 15:35
ADVANSA LAUNCHES NEW NATURAL THERMOREGULATION BRAND
 
Created with new intelligent technology from ADVANSA and meeting the two trends of growing consumer interest: Multifunctionality and environmental awareness, a new thermoregulation brand has arrived on the market.  ADVANSA ThermoºCool™.

This new product offers another significant quality leap in the long quest of perfect body Thermoregulation. The new yarns contain a unique hybrid fiber mix that allows garments to smartly adapt to the needs of the user, providing evaporative cooling or thermo-buffering functions as needed. For customers concerned about the environment, a natural version is available that is made using polymer from renewable resources.



Visitors to sports ISPO Fair in Munich (27-30 January) could not avoid seeing hundreds of posters with the outline of a fire salamander and a teasing message: “Nature Love Contrasts… you will love them too”. It was the opening round of a new natural thermoregulation brand. ADVANSA ThermoºCool™ is designed to set new standards for the sports clothing industry. “It’s an evolution. This product is a complete and revolutionary, cultural and conceptual change. From now on, body thermoregulation performance has another name: ADVANSA ThermoºCool™” Said Jordi López, Branded Apparel Segment Manager of ADVANSA.

 
ADVANSA ThermoºCool™ is born from the experiences and years of study on human thermoregulation from the privileged platform of profiled cross section products. It consists of a unique blend of fibres inside the yarns that will interact with the user of the garment. This intimate fiber blend in the yarn provides a dual functionality:  When the user is hot and perspiring, the fabric will provide evaporative cooling, keeping the user cool and comfortable. When the user is cold and shivering, the fabric will reduce the exposure impact with external temperatures, keeping the user warm and thermo regulated.


“To illustrate this capability of performance in the extremes – Explains Gerard Illeras, Sportswear market manager - ADVANSA has chosen a salamander as icon, because legend says that salamanders can survive the worst of winters but also can walk unharmed on fire. It is precisely this dual function characteristic of ADVANSA ThermoºCool™ what will allow the same garment to be an outstanding first layer both in the hottest summer and in the coldest winter.”
Salamander

ADVAMSA THERMOºCOOL™
NATURAL THERMOREGULATION: DUAL FUNCTION



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When the user is cold, such as before engaging on physical activity or during a low activity gap or after exercise, when under the influence of post exercise chill, the hollow voids in the fabric provide a lightweight material with thermo buffering properties. It protects the user from temperature changes and also prevents post exercise chill while still allowing excess heat to dissipate into the air.



During physical exercise or hot weather, ADVANSA ThermoºCool™ evaporates moisture faster than other materials thanks to its unique fibre mix. The fibres are designed to provide added evaporative surface and outstanding moisture transport due to the channels on the surface of the multi-channel fibres. Hollow fibres allow enhanced air circulation and focus energy on the evaporation process to achieve unmatched evaporative cooling.
 


multichannel

As a result of the unique fibre mix, the fabric’s temperature tends to remain within the boundaries of comfort. This capability to neutralize too much heat or too much cold is the unique thermo buffering performance of ADVANSA ThermoºCool™



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THE NATURAL CHOICE

Answering customer’s expectations, ADVANSA ThermoºCool™ is also available in an ECO version. For customers concerned about the environment, this version uses a polymer that is made from renewable resources, such as corn, instead of traditional petrochemical derivates. This puts ADVANSA ThermoºCool™ ECO right in the middle of the market trend.


naturalchoice

“By replacing traditional petrochemicals with renewable resources and biological processes, we are a step closer to building a renewable economy. ADVANSA also want to take part in this worldwide effort by offering customers the possibility to make an ecological choice” said Gerard Illeras, ADVANSA’s Sportswear market manager.



eco
To differentiate the ECO product from the standard version, on the hangtags for garments there is an additional exclusive green hangtag with a distinctive ECO leaf.

For further information please contact:

Mrs. Nurhan Nalbant
ADVANSA Marketing GmbH
Caldenhofer Weg 192, House 1
D-59063 HAMM
Germany
Tel+ 49 23 81 87 85 0
Fax+49 23 81 87 85 350

Nurhan.Nalbant@advansa.com





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