December 2008
The original performance fabric, Coolmax® fabric, is starting up with a brand new global advertising campaign.
The new campaign featuring the brand’s signature tagline, “Keep Your Cool, Max Your Performance,” portrays athletes biking, golfing, running and playing soccer among other sports, in clothing with Coolmax® fabric. The ads are designed to reinforce the message that Coolmax® fabric is the ultimate performance fabric with a strong visual connection between the fabric and its ability to perform in extreme workout conditions.
ADVANSA commented: “The new Coolmax® fabric campaign optimizes the brand’s value for our customers. Our goal is to fully support our current manufacturers and invite future customers to discover how Coolmax® fabric can deliver the highest performance technology to Ready-to-wear, Sportswear, Intimate Apparel, Workwear and Socks.”
Coolmax® fabric continues to be available in three performance levels – Everyday, Active and Extreme – that are suitable for a wide variety of end uses. Top brands such as Asics, Lafuma, Moa Sport, Millet, Nike, Nordsen and Original Buff feature Coolmax® fabric in their garments while performance sock manufacturers such as Bridgedale, Gelal Corap, Intersocks, Lorpen and Rywan use the technology.
Coolmax® fabric provide outstanding wicking performance that helps move moisture away from the skin to the surface of the fabric and keeps the wearer cool and comfortable all day long, offering permanent and maximum evaporative cooling. Coolmax® fabric is made from specifically engineered fibres with a four- or six-channel cross-section, giving an increased surface area. These high-tech fibres transfer the moisture quickly to the textile surface and ensure that it evaporates fast, thereby helping to maintain a balanced body temperature.
ADVANSA will present newest Coolmax® fabric products at Ispo Winter 2009 in Munich from 1st to 4th February 2009 at the BrandNew Village in Hall B3.
The new campaign featuring the brand’s signature tagline, “Keep Your Cool, Max Your Performance,” portrays athletes biking, golfing, running and playing soccer among other sports, in clothing with Coolmax® fabric. The ads are designed to reinforce the message that Coolmax® fabric is the ultimate performance fabric with a strong visual connection between the fabric and its ability to perform in extreme workout conditions.
ADVANSA commented: “The new Coolmax® fabric campaign optimizes the brand’s value for our customers. Our goal is to fully support our current manufacturers and invite future customers to discover how Coolmax® fabric can deliver the highest performance technology to Ready-to-wear, Sportswear, Intimate Apparel, Workwear and Socks.”
Coolmax® fabric continues to be available in three performance levels – Everyday, Active and Extreme – that are suitable for a wide variety of end uses. Top brands such as Asics, Lafuma, Moa Sport, Millet, Nike, Nordsen and Original Buff feature Coolmax® fabric in their garments while performance sock manufacturers such as Bridgedale, Gelal Corap, Intersocks, Lorpen and Rywan use the technology.
Coolmax® fabric provide outstanding wicking performance that helps move moisture away from the skin to the surface of the fabric and keeps the wearer cool and comfortable all day long, offering permanent and maximum evaporative cooling. Coolmax® fabric is made from specifically engineered fibres with a four- or six-channel cross-section, giving an increased surface area. These high-tech fibres transfer the moisture quickly to the textile surface and ensure that it evaporates fast, thereby helping to maintain a balanced body temperature.
ADVANSA will present newest Coolmax® fabric products at Ispo Winter 2009 in Munich from 1st to 4th February 2009 at the BrandNew Village in Hall B3.
