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New Investor and Shareholder at ADVANSA

     hometextile     industry     corporatenews  

Hamm, 29.01.2020: ADVANSA Group (hereafter ADVANSA) and the curator of ADVANSA GmbH announce today an agreement with Sverige Netherlands B.V. to acquire all the assets of ADVANSA GmbH as well as the other relevant companies of the ADVANSA Group (ADVANSA Marketing GmbH, ADVANSA IT Service GmbH, ADVANSA Logistik und Dienstleistungsgesellschaft mbH, ADVANSA BV and Bergers Technik und Maschinenbau GmbH.)


Sverige Netherlands B.V. (hereafter Sverige) is an investment holding company which is affiliated with the major shareholders of PT Asia Pacific Fibers Tbk. (hereafter APF), a leading integrated global polyester player. APF, headquartered in Indonesia, manufactures and markets polyester chips, staple fibres, filament yarns and fleece fabrics along with captive PTA [purified terephthalic acid].

Sverige expects that its investment in ADVANSA will lead to close cooperation between ADVANSA and APF, permitting each company to realize the synergies, resulting in a larger polyester group with global reach, having plants in both Europe and Asia and with the possibility to offer a wider portfolio of products to customers.

All the ADVANSA technology and trademarks will remain with the group, including the rights to former DuPont polyester technology and brands in Greater Europe.

Approximately 165 ADVANSA employees will continue with the ADVANSA Group, along with all relevant intellectual property, equipment, technology and brands. The closing of the transaction is in preparation and is expected in about one month after completion of usual conditions.

Mr. Vasudevan Ravi Shankar, President of APF commented: “This strategic investment by Sverige represents a significant step forward in their strategic vision to move towards product and market diversification at APF with a wide portfolio of specialty and value-added products and positioning both companies as leaders in the markets we serve."

Mr. Peter Merkle, CEO Staple/Polymers from APF added: "ADVANSA is a good fit with APF, this cooperation enables manufacture and supply to the fibrefill and paper industries; the two largest markets of ADVANSA, and we are excited by the potential for APF together with ADVANSA to grow our market share through product synergies and technology."

Dr. Heinz Meierkord, who continues as CEO of ADVANSA added: “The sale to Sverige Netherlands B.V. enables the future of polyester manufacturing at our plant in Hamm, Germany and provides opportunities for further investment and growth to serve our customers globally. I am confident that this will be in the best interests of employees and customers alike. Customer supply and marketing and sales activities will continue as usual under new ownership via ADVANSA Marketing GmbH while trademark licenses to customers via ADVANSA BV remain valid as before."

Prior to 2000 the ADVANSA polyester business in Europe was part of DuPont and subsequently a Joint Venture of DuPont and Sabanci Holding until 2005. Between 2005 and 2011, the business was part of Sabanci Holding (Turkey) and subsequently sold to a management and investor group in an MBO in 2011.

APF, founded in Indonesia and formerly known as Polysindo prior to its acquisition by the current shareholders, is a reputable long-term player in the polyester, polymer and fibre industry. APF’s major shareholders are two globally active investment funds.

Sverige/APF have been advised by law firm HLB Schumacher Hallermann GmbH Rechtsanwaltsgesellschaft, Münster / Germany.

ADVANSA Group Shareholders have been advised by Dr. Ganteführer Marquardt & Partner mbB, Düsseldorf / Germany.

Curator for ADVANSA GmbH, is Mr. Achim Thiele, Husemann Eickhoff Salmen und Partner, Dortmund / Germany.

M&A advice was delivered to the creditors/curator and ADVANSA shareholders by venture advice, Frankfurt a.M./Germany.




ADVANSA is a European polyester fibre producer, based in Germany, supplying customers worldwide through our network of logistic centres and representative offices in Europe, Asia and the United States. The company brings added value to its customers through advanced and sustainable polyester fibre technology and brands. ADVANSA is characterized by its capacity for innovation as well as the environmental sustainability of its products and industrial processes. The company's efforts and achievements, and a wide range of hi-tech fibres produced by ADVANSA have been recognized by international ecological certification and awards.

About APF:

ASIA PACIFIC FIBERS is a major polyester manufacturer in Indonesia with a large domestic market share. About 25% of its revenue are from exports to many different markets globally. APF’s annual revenue averages approximately US$430 million and converts its polymer production capacity of 900TPD between chips, fibers and continuous filament yarn. APF’s unique feature is its optimized flexible manufacturing infrastructure which enables it to produce a range of products from specialty colored yarn to a variety of performance-oriented products.

Through this strategic relationship, the advanced technologies of ADVANSA and the large flexible manufacturing capacity of APF can be a major advantage to penetrate newer market segments and provide improved product solutions to meet customers’ needs.