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ADVA®tex: Time to Rethink What’s Possible in Textile-to-Textile Recycling

     corporatenews     hometextile     industry     products     r&d     sustainability  

What if textile waste could become a premium resource instead of an environmental burden?
With ADVA®tex, ADVANSA turns that vision into reality. ADVA®tex is our latest breakthrough filling fibre for duvets, pillows, and mattresses, as well as for furniture applications - made 100% from recycled pre-consumer textile waste from the apparel industry. It is now available in three versions.

It’s Time to Act!

The urgency is real: over 92 million tonnes of textiles are discarded every year. Most of this waste ends up in landfills or is incinerated - an enormous loss of material and energy.

ADVA®tex offers a smarter alternative by transforming sorted textile waste into soft, durable, high-quality fibres. This reduces CO2 emissions, minimises dependency on virgin resources, and moves the industry closer to a truly closed-loop textile-to-textile (T2T) system.

And Here’s Where ADVA®tex Stands Out:

From collecting and sorting textile residues to melting them into PET pellets and extruding them into fine staple fibres, the entire ADVA®tex journey is fully traceable. Every step meets rigorous sustainability standards.

But We Can’t Do It Alone.

Achieving true sustainability in textiles requires collective action across the entire value chain. From raw material producers to retailers, every player has a role to play in creating a more sustainable, circular industry. Only by working together can we drive meaningful, long-lasting change.

It’s time to act. It’s time for ADVA®tex.

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